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New Whitepaper: Continuous Measurement and Analysis
Public relations professionals know the value of strategic planning – and they know their success is judged by how well they are connecting with stakeholders. Connecting with stakeholders now means...
View ArticleFive easy tips to achieve better planning results
Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and...
View ArticleSix Tips for Developing a Monitoring and Measurement Plan
Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a...
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ROI and Uncertainty Presentation from #TTMM
At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a...
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Delivering Your News with Impact
On March 28, Laurie Smith, CNW’s Vice President of Culture and Communications, presented to a packed house at the CPRS Ottawa March PD Event. Laurie led an engaging discussion on how to deliver your...
View ArticleMeasuring Your Online Impact
Online measurement is challenging. There is a lot to consider when measuring impact and ROI, and it can be overwhelming. When starting out with measuring your communications campaigns, it’s best to...
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Using Data to Measure the Business Impact of PR
Measurement is an important but often underutilized piece of the complex puzzle of publicity campaigns. Measuring media impressions or the number of times a message was shared on social media networks...
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Five resolutions for PR people in 2015
There’s nothing like the fresh start of a new year! Alongside your resolutions to eat healthier, get to bed by 10 p.m. and cut down on the coffee (good luck with that), why not create a few goals for...
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